The story behind the frog


When brainstorming ideas for the brand and what we wanted it to be, we knew we wanted to have something that gave the brand a personality. The best way to achieve this we thought, was through an animal or character. 

During my time in South America, I became fascinated with the array of beautiful colours that all types of species are in the Amazon and so considered using Amazonian animals for the logo.


One day, during this period we were out walking through Swinley Forest in the torrential rain. We were talking about all things cuidar and saw a tiny little frog jumping across the path trying to get across to a body of water. We picked him up and helped him there and took it as a sign for the logo.